BIAL Elevates Airport Retail with GrayMatter’s Real-Time Analytics Platform
BIAL
Elevates Airport Retail
with GrayMatter’s
Real-Time Analytics Platform
BIAL
Elevates Airport Retail
with GrayMatter’s
Real-Time Analytics Platform
Bangalore International Airport Limited (BIAL) operates Kempegowda International Airport, the third-busiest in India, serving close to 42 million passengers annually. With a wide range of retail and F&B partners across Terminals 1 and 2, BIAL sought to enhance visibility, efficiency, and strategic control over concessionaire operations.
Challenges
Manual, delayed sales reporting from concessionaires created a 45–50 day billing lag.
Sales data inconsistencies risked revenue leakage and under-reporting.
Limited visibility into real-time category or outlet performance restricted planning.
The commercial team lacked the tools to optimize product mix, pricing, or promotions based on accurate, up-to-date passenger insights.
Impact
100%of concessionaire sales data is now captured live from 300+ PoS systems.
45 days became real time by automating the entire billing process, eliminating delays and manual effort.
Accurate Revenue Reconciliation: Automated logic ensured precise billing with no revenue leakage.
Data-Driven Optimization: The commercial team gained access to intuitive dashboards with detailed, real-time retail insights.
Improved Passenger Experience: Enhanced decision-making allowed BIAL to optimize offerings for travelers at every touchpoint.
Proven Track Record
Hear from BIAL
GrayMatter’s solution has given us real-time transparency in retail revenue reporting and invaluable insights for informed decision-making at BIAL
Akash Awasthi,
Sr. Product Manager,
Bangalore International Airport Ltd.
The Solution
GrayMatter’s StoreSense
GrayMatter implemented its StoreSense platform across all concessionaire PoS systems at the airport. The non-intrusive IoT setup collected sales data in real time without requiring changes to PoS hardware. The system automatically reconciled sales with BIAL’s billing contracts and rules, ensuring complete accuracy. It integrated seamlessly with SAP, billing, and airport databases. StoreSense also delivered an advanced analytics layer, offering the commercial team intuitive dashboards to track outlet, category, and time-based performance. This solution eliminated manual reporting, boosted billing speed, and empowered smarter decision-making across BIAL’s retail operations.
Summary
Quick Recap of the Story
GrayMatter implemented its StoreSense platform across all concessionaire PoS systems at the airport. The non-intrusive IoT setup collected sales data in real time without requiring changes to PoS hardware. The system automatically reconciled sales with BIAL’s billing contracts and rules, ensuring complete accuracy. It integrated seamlessly with SAP, billing, and airport databases. StoreSense also delivered an advanced analytics layer, offering the commercial team intuitive dashboards to track outlet, category, and time-based performance. This solution eliminated manual reporting, boosted billing speed, and empowered smarter decision-making across BIAL’s retail operations.
