• GrayMatter acquired key customers in the European market including a major international Airport, even as a renewed focus on the Americas built up.
  • GrayMatter’s presence in Asia grew as well, with the likes of KL Airport and Sompo Insurance getting added to the list of clientele.
  • GrayMatter’s pioneering presence in the Big Data and Data Science space was reiterated with a brand attribution analysis for the world’s largest brewer.