GrayMatter’s Store Sense is a one-stop solution that helps you enhance your store business via increased sales opportunities, heightened customer engagement and increased staff productivity. So, whether you are an airport or railway station operator, a mall owner or a branded outlet, talk to us!
Real-Time Sales Data Capture
- Automated data capture by IoT device (software also available as an option) from point of sale leading to more efficient and accurate revenue reporting by retailers
- Data captured is used for billing and subsequent income computation based on contract rules
- Enhanced accuracy in sales data collection ensures that there is no revenue leakage and hence no negative impact on income computation for the airports
- The device integrates data from multiple sources including boarding pass scanner, passport scanner
- The device also enables push of messages to passengers’ smart phones and thereby supports execution of promotional campaigns leading to enhanced store revenues
Business Intelligence & Analytics
Role-based Analytics consisting of dashboards, reports, analytics, statistical models spanning across areas including retail stores, duty-free shops, food & beverage, real estate management and car park utilization. The following analyses are covered:
Revenue
Store Size Optimizer
Product Affinity
Commercial Sales
Cross Sales Performance
Store Dashboard
Digital Campaigns
The solution covers digital campaigns driven by
Campaign Set Up
- Rule-Driven Configurable Budget,
Duration & ROI - Option to Choose Brands
- Multi-Channel Delivery
Campaign Execution
- QR code driven, consent-based
- Algorithmic Coupon Selection
- Real-Time Coupon Processing
- Systemic Exception Handling
- Daily Auto- Reconciliation
Campaign Analytics
- Measure Campaign Effectiveness
- Store-Wise promotion outcomes
- Analyze Cross-Sell Trends
- Insights for Future
- Campaigns Daily Redemption Report
Campaign Set Up
- Rule-Driven Configurable Budget
- Duration & ROI
- Option to Choose Brands
- Multi-Channel Delivery
Campaign Execution
- QR code driven, consent-based
- Algorithmic Coupon Selection
- Real-Time Coupon Processing
- Systematic Exception Handling
- Daily Auto Reconciliation
Campaign Analytics
- Measure Campaign Effectiveness
- Store-Wise promotion outcomes
- Analyze Cross-Sell Trends
- Insights for Future
- Campaigns Daily Redemption Report
Contract Management & Billing
Solution enables automated maintenance and update of contracts repository including linked contacts, conditions and business rules as well as automated income computation followed by billing to concessionaire
Contract Management & Billing
Solution enables automated maintenance and update of contracts repository including linked contacts, conditions and business rules as well as automated income computation followed by billing to concessionaire
CUSTOMER SPEAK
Bangalore Airport works with partners such as GrayMatter to offer our passengers a technologically-superior and seamless Airport experience. I look forward to the envisaged outcomes from this implementation, including the expected transparency that it will lend to retail revenue reporting.
We got introduced to GrayMatter through Arprotec, a leading ICT solutions provider in Latin America. It has been a wonderful experience working with the GrayMatter team. I have found them to be extremely professional and receptive to our needs. While their key credentials come in from airport domain expertise and a globally proven data analytics track record, I would also like to commend their work ethic and attitude. I must also add that Arprotec has been very proactive and responsible towards making this tripartite association work.
