GrayMatter’s Store Sense is a one-stop solution that helps you enhance your store business via increased sales opportunities, heightened customer engagement and increased staff productivity. So, whether you are an airport or railway station operator, a mall owner or a branded outlet, talk to us!

Retail Revenue
Assurance
→

Actionable Insights Driving
Profitability
→

Streamlined Commercial
Operations
→

Driving Up Sell /
Cross Sell
→

Paperless, High Visibility
and Ecosystem
→

Increase Sales
Opportunities
→

Micro-segmentation & Hyper-personalization
→

Real-Time Sales Data Capture

  • Automated data capture by IoT device (software also available as an option) from point of sale leading to more efficient and accurate revenue reporting by retailers
  • Data captured is used for billing and subsequent income computation based on contract rules
  • Enhanced accuracy in sales data collection ensures that there is no revenue leakage and hence no negative impact on income computation for the airports
  • The device integrates data from multiple sources including boarding pass scanner, passport scanner
  • The device also enables push of messages to passengers’ smart phones and thereby supports execution of promotional campaigns leading to enhanced store revenues

Real Time Sales Data Capture

Business Intelligence & Analytics

Role-based Analytics consisting of dashboards, reports, analytics, statistical models spanning across areas including retail stores, duty-free shops, food & beverage, real estate management and car park utilization. The following analyses are covered:

Business Intelligence and Analytics - Revenue
Revenue
Business Intelligence and Analytics - Store Size Optimizer
Store Size Optimizer
Business Intelligence and Analytics - Product Affinity
Product Affinity
Business Intelligence and Analytics - Commercial Sales
Commercial Sales
Business Intelligence and Analytics - Cross Sales Performance
Cross Sales Performance
Business Intelligence and Analytics - Store Dashboard
Store Dashboard

Digital Campaigns

The solution covers digital campaigns driven by

Campaign Set Up

  • Rule-Driven Configurable Budget,
    Duration & ROI
  • Option to Choose Brands
  • Multi-Channel Delivery

Campaign Execution

  • QR code driven, consent-based
  • Algorithmic Coupon Selection
  • Real-Time Coupon Processing
  • Systemic Exception Handling
  • Daily Auto- Reconciliation

Campaign Analytics

  • Measure Campaign Effectiveness
  • Store-Wise promotion outcomes
  • Analyze Cross-Sell Trends
  • Insights for Future
  • Campaigns Daily Redemption Report

Campaign Set Up

  • Rule-Driven Configurable Budget
  • Duration & ROI
  • Option to Choose Brands
  • Multi-Channel Delivery

Campaign Execution

  • QR code driven, consent-based
  • Algorithmic Coupon Selection
  • Real-Time Coupon Processing
  • Systematic Exception Handling
  • Daily Auto Reconciliation

Campaign Analytics

  • Measure Campaign Effectiveness
  • Store-Wise promotion outcomes
  • Analyze Cross-Sell Trends
  • Insights for Future
  • Campaigns Daily Redemption Report

Contract Management & Billing

Solution enables automated maintenance and update of contracts repository including linked contacts, conditions and business rules as well as automated income computation followed by billing to concessionaire

Contract Management & Billing

Solution enables automated maintenance and update of contracts repository including linked contacts, conditions and business rules as well as automated income computation followed by billing to concessionaire

Contract Management and Billing Features

CUSTOMER SPEAK

Mr. Kenneth R Guldbjerg, BIAL, Chief Commercial Officer

Bangalore Airport works with partners such as GrayMatter to offer our passengers a technologically-superior and seamless Airport experience. I look forward to the envisaged outcomes from this implementation, including the expected transparency that it will lend to retail revenue reporting.

We got introduced to GrayMatter through Arprotec, a leading ICT solutions provider in Latin America. It has been a wonderful experience working with the GrayMatter team. I have found them to be extremely professional and receptive to our needs. While their key credentials come in from airport domain expertise and a globally proven data analytics track record, I would also like to commend their work ethic and attitude. I must also add that Arprotec has been very proactive and responsible towards making this tripartite association work.

Fabian Ramos, EL Dorado Airport, CTO
At GrayMatter, Your Business Matters!
At GrayMatter, Your Business Matters!