Skateboard

The holistic digital airport platform for enhanced passenger experiences and ancillary revenues

Skateboard

The holistic digital airport platform for enhanced passenger experiences and ancillary revenues

Build the integrated airport experience
that is responsive to change

Mesh your physical and digital airport assets into a more holistic system. Create frictionless travel experiences for passengers that begin well before arriving by expanding their choices, encouraging their involvement and giving them the reason to dwell for more time in a manner that is always revenue positive for your airport.

Mesh your physical and digital airport assets into a more holistic system. Create frictionless travel experiences for passengers that begin well before arriving by expanding their choices, encouraging their involvement and giving them the reason to dwell for more time in a manner that is always revenue positive for your airport.

Skateboard Platform Key Capabilities

Build, deploy and scale a brilliant digital platform with latest technology innovations. Its secured, performance optimized and comes with power of AI for business growth.

Build, deploy and scale a brilliant digital platform with latest technology innovations. Its secured, performance optimized and comes with power of AI for business growth.

Skateboard integrated
airport management solution

Skateboard integrated airport management solution

Passenger Module

Give your passengers a happier, frictionless travel experience well before they arrive at your terminal. Keep them engaged and encourage interaction with products and services at your airport through the seamlessly integrated PAX App. Travelers can plan upcoming journeys, shop at leisure and get duty free purchases conveniently delivered to a location of choice, at the airport and outside of the airport.

Passenger Module

Give your passengers a happier, frictionless travel experience well before they arrive at your terminal. Keep them engaged and encourage interaction with products and services at your airport through the seamlessly integrated PAX App. Travelers can plan upcoming journeys, shop at leisure and get duty free purchases conveniently delivered to a location of choice, at the airport and outside of the airport.

Passenger App Features

App Features
Smart Shopping with single cart for all products and services @ Airport
  • Book airport services, luxury bands retail, and duty free, dinning, F&B.
  • Scan and contactless shop @ airport.
  • Secured digital payment gateway.
App Features
Flight Itinerary and travel documents management
  • Web check-in, departure gate, flight notifications, scan & store boarding pass & baggage tags, passport.
  • Airport information and Wait times at all touch points.
App Features
Hyper Personalization and loyalty rewards for customer engagement
  • Curated personalized offers, discounts and content
  • Be a member to enjoy great deal and rewards with each transaction or visit
  • Traveler Blogs, real time communication and feedback
App Features
Indoor Navigation and way finding
  • Spend quality time at airport and shop at leisure
  • Use indoor terminal maps to navigate, find airport facilities and point of interests
  • Hassle free navigation from entry to boarding gate

E-Commerce Module

Manage concessionaires and affiliates directly or through relationships with the advantage of a hybrid marketplace that operates in two dimensions – online and offline – integrating the retails experience for passengers while they are in the airport and outside too.

E-Commerce Module

Manage concessionaires and affiliates directly or through relationships with the advantage of a hybrid marketplace that operates in two dimensions – online and offline – integrating the retails experience for passengers while they are in the airport and outside too.

Travel Ecosystem & Partners

Concessionaire App

App Features
Catalogue Management
  • Manage product and services offerings, listing and attributes across all retail formats and services
  • Add images, descriptions and information for the product and services
  • Update prices and add/remove product offerings
App Features
Order Management
  • Real time details of orders by customers along with their delivery choice
  • Track delivery status during order fulfillment process
  • View and manage customer escalations and issues
App Features
Employee and Asset Management
  • Employee roster and schedule optimization
  • Real time location identification of employees and assets like trolley, wheelchair, etc.
  • Employee attendance through Geo fencing
App Features
Inventory Management
  • Track inventory available for sales at the platform
  • Update inventory positions with ease
  • Automate inventory adjustments reflected on the platform for sales and cancellation orders
Passenger App Features

Service Ambassador App

App Features
Upcoming Tasks
  • View shift schedule, planned and ad-hoc tasks
  • Rescheduling for delays and cancellations
  • Real time updates on task start and end times
App Features
Customer Engagement
  • Notifications and alerts on customer service requirements
  • Connect with customer through chat box and phone
  • Escalations and SOS customer response
App Features
Location Tracker
  • Real time tracking of service provider location
  • Locate and meet customer at the designated point
  • Optimize service provider productivity time
App Features
Performance and Self Service
  • SLA driven performance tracking
  • Customer ratings and feedback for performance evaluation
  • Mark attendance and apply for leaves

Service suite

Travel partner ecosystem integration

Duty Free Transactions with delivery
outside airport etc

Duty Free Transactions with delivery outside airport etc

Retail gamut of services

Backend Management

Gain complete digitally integrated control and views of passengers and affiliates interactions across your airport’s physical assets and sphere of influence. Capture useful data for analytics, behavioral insights, pricing, efficiency management and decision responsiveness.

Backend Management

Gain complete digitally integrated control and views of passengers and affiliates interactions across your airport’s physical assets and sphere of influence. Capture useful data for analytics, behavioral insights, pricing, efficiency management and decision responsiveness.

Airport Governance App

App Features
SLA Compliance
  • SLA compliance and breaches by vendors
  • Customer service, feedback and issues escalations & alerts
  • Exception tracking quality assurance of service and product delivery
App Features
Customer Data Platform
  • 360-degree customer view for deep understanding of behavior and buying patterns
  • Consolidation of customer information across all touch points and social media channels
  • Master data augmentation with external data sources
App Features
Airport Campaign
  • Airport curated campaigns to leverage upsell and cross sell opportunities across concessionaires
  • Flight based campaigns to encourage passengers for increased dwell time at airport
  • Self service user interface to define campaign rules and participating outlets
App Features
Audit and Control
  • System security audit and breaches
  • Transaction audit and control including GDPR compliance
  • New products, services & partners moderation & approval

Command Center

App Features
Operations Monitoring
  • Operation dashboard for shift operation manager of all the orders which have any escalation, flight delays, communication pending, etc.
  • View upcoming orders for next 4 hours
  • Reschedule and reassign service providers in case of exigencies
App Features
Employee & Asset Tracking
  • Allows shift operation manager to track live location of staff & assets
  • In-app communication with employee
  • Track passenger @ airport while a service is in progress for ease of reach
App Features
Task and Ticket Management
  • Create and allocate regular and ad-hoc tasks
  • Geo fencing enabled task completion
  • Categorization of tasks and tickets based on severity and priority
App Features
Customer Communication
  • In-app communication through message, chatbot, voice
  • Attend to customer SOS issues
  • Action upon last minute customer requests
Passenger App Features

AI & Analytics

App Features
Business Performance
  • Financial performance along side comparison with plan and forecasts
  • Partner, products and services performance
  • Sales and marketing performance
App Features
Customer 360 Analysis
  • Multiple customer segmentations using various master and transactional attributes
  • Recency, frequency and monitory value analysis
  • Customer preferences analysis to curate and offer desired product and services
App Features
AI Driven Engagement
  • Recommendation engine for personalized offers, discounts and content
  • Resource optimization through roster and schedule management
  • Dynamic pricing to increase the effective yield price and revenue maximization
App Features
Advance Data Science Models
  • Product Affinity
  • Market Basket Analysis
  • Seasonality & Demand Forecasting
Ready to glide into the future with Skateboard?
Ready to glide into the future with Skateboard?
Discover how Skateboard can elevate your airport’s passenger experiences and directly impact your non-aeronautical revenue, by connecting with GrayMatter.
Discover how Skateboard can elevate your airport’s passenger experiences and directly impact your non-aeronautical revenue, by connecting with GrayMatter.