Real-Time Retail Data: Why StoreSense Is a Must-Have for Airports

For airport operators, non-aeronautical revenue—especially from retail concessions—is a lifeline. But for years, transparency into those retail operations has remained elusive.

Manual reporting, delayed submissions, and scattered audits create a fog around one of the most important revenue streams. The result? Missed opportunities, preventable revenue leakage, and sluggish financial cycles.

But today, that’s changing.
Enter StoreSense, a retail data intelligence platform built specifically for the dynamic world of airports. Designed by GrayMatter, StoreSense captures real-time Point of Sale data across airport retailers—offering instant visibility into every transaction.
Let’s unpack what this innovation means for airport operators—and why it’s quickly becoming essential.

1. Non-Aero Revenue Is Under Pressure

With fluctuating passenger volumes and tightening budgets, airports must optimize every square meter of commercial space. Traditional, end-of-month reporting doesn’t cut it anymore. Real-time data gives operators the power to respond proactively, not retroactively.

2. Data-Driven Decisions Are the New Standard

Every modern airport leader knows that success hinges on agility—whether it’s adjusting staffing based on traffic, rethinking product placement, or launching promotions tied to peak departures. Without timely data, these decisions are guesses.

One of StoreSense’s greatest strengths is its ability to integrate with existing retailer systems. Airports don’t need to force all concessionaires onto a single PoS platform—a costly and unrealistic expectation.

• A compact, IoT-based device plugs into each retailer’s PoS system.
• The device passively captures sales data, encrypts it, and sends it securely to the central platform.
• All data is available in real time via an intuitive dashboard.

This setup respects the autonomy of global retail brands operating within the terminal, while ensuring the airport gains complete visibility. No retraining. No major IT investments. Just instant insight.

Traditional sales reporting is vulnerable—whether due to oversight, delay, or error. StoreSense eliminates these blind spots.
Every transaction is automatically captured and timestamped, creating a reliable, tamper-proof source of truth for both retailers and airport operators.

• Instant discrepancy detection between reported and actual sales
• Audit trails that simplify compliance and oversight
• Confidence in revenue share calculations down to the cent

No more chasing concessionaires for missing reports. No more retroactive corrections. Just accurate, real-time accountability.

Airport billing processes are often stuck in the past—relying on monthly reports, manual calculations, and delayed invoicing. This not only affects internal efficiency but also slows down revenue realization.

StoreSense accelerates the entire cycle by automating revenue share calculations as sales occur.

• Invoices can be generated weekly or on demand
• Cash flow improves
• Disputes are reduced
• Concessionaires gain transparency, leading to stronger relationships

Finance teams can finally shift from administration to strategy.

Beyond compliance and billing, the true power of StoreSense lies in insightful analytics that drive smarter retail decisions.

• Which retail zones underperform despite high foot traffic
• What time of day certain stores peak in sales
• How promotions tied to flight schedules impact spend

StoreSense translates PoS data into visual dashboards and trends, enabling commercial teams to:

• Optimize store layouts
• Refine product placement
• Adjust staffing levels
• Launch targeted campaigns

This isn’t just analytics—it’s actionable foresight that improves both passenger experience and revenue per square foot.

Airports using StoreSense have reported:

• Discovery of unreported sales from multiple outlets
• Mismatched transaction counts that were previously overlooked
• Faster reconciliation cycles, improving cash flow by up to 2 weeks
• Data-led retail decisions that led to measurable uplifts in sales

From major international hubs to regional airports, StoreSense is delivering on its promise: real-time retail intelligence that transforms performance.

The modern airport is a digital ecosystem. Operational decisions can’t wait for end-of-month reports. And retail—once a black box—is now a crucial source of insight and opportunity.

With StoreSense, airport operators gain a real-time, data-driven foundation to manage retail with precision, confidence, and speed.

If your airport is still relying on spreadsheets, delayed reports, or gut instinct to guide retail strategy—it’s time to evolve.

StoreSense doesn’t just help you see what happened.
It helps you shape what happens next.

1- What is StoreSense used for in airports?
StoreSense captures and analyzes real-time retail sales data from airport concessionaires to improve transparency, billing, and retail strategy.

2- Is StoreSense compatible with any PoS system?
Yes. It works passively with existing PoS setups using an IoT device—no need to replace hardware or retrain staff.

3- How does it help airport finance teams?
StoreSense automates revenue share calculations and billing, reduces manual reconciliation, and improves cash flow.

4- Can StoreSense detect fraud or reporting errors?
Absolutely. It flags mismatches between reported and actual sales, giving airport teams instant visibility into discrepancies.