Personalized Digital
Campaigns 

Personalized Digital Campaigns

StoreSense enables airports to run AI powered consumer insights-driven campaigns tailored to passenger profiles. The module taps into point of sale data analytics, traffic flow, and demographic segmentation to deliver campaigns across multiple digital touchpoints.

Capabilities: 

  • Campaign builder with segmentation filters based on flight, purchase, and behavioral data 
  • Delivery channels: mobile app, SMS, email, digital screens 
  • Sales-linked campaign performance metrics 
  • Integration with digital receipts for real-time engagement 
  • Smart scheduling and journey-based targeting

Campaigns can be triggered based on real-time data, such as flight delays or sales drops. These highly targeted promotions improve conversion rates and enhance passenger engagement. By analyzing campaign effectiveness using retail customer analytics software, airports can refine their approach and increase ancillary revenue. 

The module leverages pos data analytics to determine which campaign messages perform best for different passenger types and retail zones. Combined with retail pos data analysis, airports can run test-and-learn campaigns with measurable ROI and visibility.
 
Moreover, with the integration of point of sale data analysis, StoreSense empowers marketing teams to correlate purchase behavior with time of day, airline, and destination. This leads to smarter segmentation strategies and real-time audience targeting. The result is a tangible uplift in airport revenue management, with campaigns driven not just by assumptions—but by proven point of sale analytics.