Competition
Benchmarking

Competition Benchmarking

StoreSense enables benchmarking of key metrics using anonymized global airport data. The module compares POS data analytics, conversion rates, and category performances across peer airports.

Insights Include: 

  • Compare sales/pax and revenue/sqm by category 
  • Identify pricing gaps and underperforming stores 
  • Track global trends using real-time feeds 
  • Adjust category strategy using hard market data 

By tapping into point of sale data analysis, airports can determine how their performance stacks up against competitors and uncover areas for improvement. This drives better-informed negotiations with concessionaires and strengthens commercial strategy.
 
When integrated with point of sale analytics, benchmarking insights go deeper—comparing specific product sales, consumer trends, and terminal-level revenue breakdowns. These data points help refine positioning and product mix. 

With the aid of pos data analysis software, StoreSense makes it easy to identify operational inefficiencies that affect competitiveness. It empowers airports to explore new streams of ancillary revenue and stay ahead in a rapidly evolving retail landscape.