Noida International Airport (NIA) has partnered with GrayMatter Software Services, a leading analytics company specializing in digital transformation for airports and the retail sector. This partnership underscores NIA’s commitment to adopting innovative technologies to achieve operational excellence.
NIA is set to deploy GrayMatter’s StoreSense product to collect real-time sales data from 170 point-of-sale (POS) terminals across the airport, enhancing the shopping experience for travellers. StoreSense will integrate with NIA’s core operational systems, including the SAP Real Estate module for billing and the SITA Airport Operational Data Base (AODB) for flight and passenger records.
Several prominent concessionaire brands that will implement StoreSense include Heinemann Asia Pacific, BBM Group, HMSHost, Haldiram, Starbucks, TFS (Travel Food Services) Pvt Ltd, Mahindra Logistics, Uber, Rapido, Global Exchange, and Apollo.
StoreSense collects real-time sales data from point-of-sale systems and printers. It uses contract rules to categorize sales data by product and ensures fast billing with accurate reconciliations. Through role-based analytics, it provides insights across airport levels and generates executive dashboards and detailed reports to help NIA teams improve retail performance and enhance the passenger experience.
About Noida International Airport
Noida International Airport (IATA code: DXN) connects the Greater Delhi area and Western Uttar Pradesh to other cities in India and around the world. This world-class airport combines Swiss efficiency and Indian hospitality to deliver a rich experience and comprehensive commercial offerings for its
passengers. NIA is committed to an ambitious net-zero emissions goal supported by sustainable design and operations principles.
Yamuna International Airport Private Limited (YIAPL) was established for the development, construction, and operation of the greenfield project – the Noida International Airport. The company, a 100% subsidiary of Zurich Airport International AG, is responsible for the implementation of the public-private partnership project in close partnership with the Government of Uttar Pradesh and the Government of India. The concession period for Noida International Airport commenced on October 01, 2021, and will run for 40 years. The airport features one runway and one passenger terminal with a capacity to serve 12 million passengers annually. The airport’s masterplan provides for further development over the duration of the concession to serve over 70 million passengers annually.
About GrayMatter
GrayMatter Software Services is a leading analytics company that specializes in transforming airport and retail environments through digital solutions. GrayMatter’s innovative offerings improve the customer experience by seamlessly blending the physical and digital worlds, creating new revenue streams for travel partners and retailers. Its main products include Skateboard, a digital airport platform that integrates travel, e-commerce, and entertainment features; StoreSense, which boosts retailers’ revenues with detailed analytics; and SmartLot, a platform for parking demand prediction and price optimization. GrayMatter has also completed numerous projects in business intelligence, data warehousing, big data, data analytics, and data science for clients worldwide. Headquartered in Bangalore, GrayMatter has offices in the United States, the United Kingdom, and Southeast Asia. In 2024, GrayMatter acquired Servy, a Houston-based enterprise self-service platform for the hospitality industry.
Learn more about GrayMatter atwww.graymattersoftware.us
