Bengaluru, June 26, 2023: Passengers flying through Kempegowda International Airport Bengaluru (BLR Airport) will now have a new way of experiencing the airport with the launch of ‘BLR Pulse‘ – a personalised digital travel buddy to cater to their needs.
Bangalore International Airport Limited (BIAL) — the operator of BLR Airport, in collaboration with GrayMatter Software Services, has created ‘BLR Pulse‘, an omnichannel platform. This app alleviates common pre-travel apprehensions like long security queues, wait times, etc. It allows passengers to navigate within the terminal buildings and take control of their journey at departures and arrivals by providing essential information about the Airport in real-time. The interactive chatbot feature in the app enables a self-sufficient mode of finding answers to various questions, which will be further curated over time.
BLR Pulse offers real-time updates on various passenger processing touchpoints, including entry gates, check-in counters and security check areas, while delivering flight status updates directly to passengers’ mobile or email inboxes. In addition, the ‘WayFinder’ feature allows passengers to find their way through the Airport easily. Passengers can book a transit hotel for their short-term stay or complete their last-minute flight check-ins.
Speaking about the new offering, Hari Marar, MD & CEO of Bangalore International Airport Ltd (BIAL), said, “Travelling through BLR Airport gets more seamless with the BLR Pulse app. The objective is to help passengers plan their travel on the go even before they reach the Airport. We value our passengers’ time and needs, and hence this app comes as a one-tap solution. Through BLR Pulse, we are connecting the physical and digital worlds to create a ‘Phygital’ environment that will provide passengers and visitors with a unique interactive experience. Passenger experience is at the core of our business, and every product that we launch is to enhance their comfort and support their needs through every aspect of their journey through the Airport.”
“As a young company providing innovative products for airports, we are honored to partner with BIAL to create BLR Pulse,” said Vikas Gupta, CEO of GrayMatter Software Services. “With the growing trend of airports becoming digital marketplaces, offering a digital travel companion to showcase the vast array of services available and hyper-personalize user experience will undoubtedly benefit both Airports and their passengers.”
BLR Pulse will be a single-source solution for passengers, enabling them to:
- Keep track of flight timings and deliver flight status notifications
- Get real-time info on airport queues at various touchpoints
- Reserve a table at restaurants, order food, pick it up at the store or have it delivered to the gate
- Identify and claim lost items
- High-speed WiFi that reconnects passengers automatically the next time they arrive
- Chatbot that helps clarify queries through the journey.
- Last-minute check-ins to save time.
- Review ground transportation services options or details on parking
- Benefit from relevant offers from retail stores and F&B outlets
Throughout this year, BLR Pulse plans to introduce several exciting features to make the airport experience more enjoyable for passengers. These features will allow them to conveniently pre-order their favourite retail or duty-free products, reserve a cab, and easily book flights, rooms at the transit hotel, lounges, parking spots, etc. The app’s omnichannel operations management system will use real-time information about their location, time, and purpose to provide personalized recommendations that engage and influence passengers.
BLR Pulse utilises indoor positioning, passenger flow data, travel document management, IoT, and data insights to integrate systems and services seamlessly. The app is built around a single-cart capability that enables a single payment for all purchases across varied categories, powered by a unified payment gateway.
Passengers can download the app from Apple or Google Play store.
About BIAL
Kempegowda International Airport, Bengaluru (BLR Airport), has the unique distinction of being the first Greenfield Airport in India established on a Public-Private Partnership (PPP) model. This heralded a revolution in Indian aviation as more airports in the Country were privatised thereafter. BLR Airport commenced operations on May 24, 2008 – 33 months from the start of construction. The Airport has seen unprecedented growth in passenger volumes having served over 33 million passengers in 2019, and becoming the one of fastest-growing Airports in the world. As the busiest Airport in South India and the third largest in the Country, BLR Airport achieved a significant milestone in June 2022 by crossing the 250 million passenger mark since the launch of its operations or Airport Opening Day (AOD). The airport’s newest addition, the state-of-the-art Terminal 2 of BLR Airport was inaugurated by the Honourable Prime Minister of India, Shri Narendra Modi on November 11, 2022.
About GrayMatter
GrayMatter Software Services is a market leader in analytics with a strong focus on Airport and Retail domains and a trusted digital enablement partner for its customers. Through its innovative products and solutions, GrayMatter facilitates transport hubs to offer a world-class customer experience by seamlessly merging the physical and digital worlds and creating new revenue opportunities for travel eco-partners. GrayMatter range of innovative products includes Skateboard, a digital platform for airports that facilitates a stress-free journey with e-commerce and entertainment options. Store Sense helps customers optimize their revenue and profits through in-depth retail analytics and SmartLot, a parking space demand forecasting and price optimization platform. GrayMatter has also delivered several Business Intelligence, Data Warehouse, Big Data, Data Analytics, and Data Science service projects for its customers across the globe. Headquartered in Bangalore, GrayMatter has offices in the USA, UK, Europe, and Southeast Asia.
