Airport Analytics optimizes profitability
and enhances passenger experience
GrayMatter’s Airport Analytics is a comprehensive Business Intelligence (BI) and Analytics solution designed to meet the complex data needs of airports. Our Airport Analytics product is role-based, empowering decision-makers at all levels within the airport ecosystem. From operations management to customer experience, this solution supports departments in driving data-driven decisions for enhanced efficiency, improved operational performance, and better strategic planning.
As a deployment-ready solution, GrayMatter’s Airport Analytics guarantees a rapid 4-week delivery, thanks to our pre-built airport analytics solution. This includes pre-configured data models, extractors, key performance indicators (KPIs), dashboards, and reports, allowing airports to quickly leverage the power of their data. Our platform integrates seamlessly with over 20 source systems, ensuring comprehensive data aggregation and streamlined analytics across multiple touchpoints.
Key Features of GrayMatter’s Airport Analytics:
- Comprehensive Analytics Platform: Covers 10 key modules and 48 sub-modules that address core airport operations.
- Advanced KPIs: Track and measure over 450+ key performance indicators (KPIs), including airline performance, passenger flow, terminal utilization, and baggage handling.
- Real-Time Reporting: Ensure operational excellence with real-time reporting and decision making.
- Robust Dashboarding: Access over 100+ interactive dashboards with real-time data visualizations for intuitive decision-making.
- Data Integration: Full compatibility with over 40+ major airport systems, including airport management systems, flight information display systems (FIDS), baggage tracking systems, and more.
- Predictive Modeling: Leverage 20+ predictive analytics models to forecast trends such as passenger traffic, flight delays, and resource optimization.
GrayMatter’s Airport Analytics empowers airport authorities to enhance operational visibility, improve passenger experience, optimize resource utilization, and drive operational efficiency.
Modular Proposition
The modular design of the solution ensures coverage of specific sub-functional areas within Airport business.
The image below depicts the Airport Analytics modules and the value proposition of each of the modules
Operations
GrayMatter’s Airport Analytics enhances passenger experience by streamlining operations and optimizing key touchpoints like check-in, security, and baggage handling. By using real-time data and predictive analytics, airports can reduce wait times and ensure a smoother, more efficient journey.
Finance
GrayMatter’s Airport Analytics helps enhance the bottom line by providing deeper insights into cost management and revenue optimization. By improving financial visibility and efficiency, airports can make data-driven decisions that boost profitability.
Commercial
Airport Analytics drives top-line growth by optimizing the retail space, car park, and rental services. By leveraging data insights, airports can increase revenue generation through better resource utilization and targeted offerings.
Airline Marketing
Airport Analytics identifies key opportunities to attract more airlines by analysing traffic patterns, route profitability, and operational efficiency. With data-driven insights, airports can offer tailored incentives and improve their competitive position in the airline market.
Infrastructure
Airport Analytics enables real-time monitoring of project progress and maintenance schedules, ensuring proactive issue resolution. This enhances efficiency and serviceability, minimizing downtime and ensuring smooth airport operations.
Ground Handling
Airport Analytics boosts profitability by optimizing productivity and streamlining operations across the airport. Enhanced service quality ensures higher passenger satisfaction and repeat business, driving sustained revenue growth.
Car Parking Revenue Management
GrayMatter’s Airport Analytics maximizes revenues by optimizing car park utilization through real-time data and demand forecasting. This ensures efficient space management and increased parking revenue opportunities.
Environment & Sustainability
GrayMatter’s Airport Analytics identifies areas for improvement to enhance safety and promote energy-efficient airport operations. By leveraging data insights, airports can reduce risks and lower operational costs sustainably.
Human Resources
Airport Analytics empowers airports to optimize workforce planning, training, and performance. Real-time insights improve productivity, talent retention, and resource allocation — building an engaged workforce that enhances passenger experience.
Survey Analytics
GrayMatter’s Survey Analytics boosts passenger and customer satisfaction by analyzing feedback to identify key improvement areas. Data-driven insights enable airports to enhance services and deliver a better travel experience.
The Airport Analytics Advantage
GrayMatter’s Airport Analytics has been successfully implemented at leading global airports, delivering a high return on investment (ROI) through advanced airport business intelligence and data analytics solutions. This impressive ROI is driven by increased airport revenues, optimized operational efficiency, reduced airport costs, and improved passenger experience.
Our solution’s success is powered by extensive functional coverage across critical airport operations analytics and unique technical differentiators—highlighted in the image—that provide a scalable, cost-effective platform. These features ensure a lower total cost of ownership (TCO), maximizing ROI and driving sustainable growth for airports worldwide
Solution Snapshots
GrayMatter’s Airport Analytics is a KPI-driven airport business intelligence solution based on the 4Ws framework—what, where, when, and why—giving users a comprehensive view of any operational challenge with deep root cause analysis.
The success of the solution is driven not only by its extensive breadth and depth of functional coverage but also due to the technical differentiators driving the advantages depicted in the image. Its notable to mention that some of these differentiators ensure a total lower cost of ownership for Airport Analytics which in turn, contributes towards a higher ROI
No One Covers Airport Analytics the way we do!
